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Art Institute Students Re-Mix The Fox Brand

Portfolio Magazine

(Art Institute of California - Orange County, Winter 2009)

Half fashion show, half night club, the Re-Mix, Re-Design and Re-Construct Fox Fashion Challenge finals were a unique experience for anyone who attended. Deep house beats flowed from the speakers, guests enjoyed gourmet food and the V.I.P.'s relaxed upstairs as they looked over the crowd below. Nearly 300 people showed up to see the runway debut of ten aspiring fashion designers including four from The Art Institute of California - Orange County. For four weeks, the contestants had been working on developing at least two complete head-to-toe looks by ripping and tearing apart the Fox fall line and then sewing it back together into an outfit that best represented Fox fashion.

Daniel Magaña, a second quarter fashion student at The Art Institute, was declared the winner and walked away with a $500 back-to-school wardrobe and an internship with the Fox Girl design team. "What stood out about Dannie's work and set him apart is that we could have taken a lot of his designs and put them right into the line," said judge Tony Sanchez, Fox Director of Merchandising - Men's. "He did a good job of taking what is Fox and making it wearable and right for our customer." The other two finalists were also offered an internship with the Fox Girl design team. Jocelyn Ramos, a student at Saddleback College, took second place and Katy Lasco, a recent graduate from the Fashion Institute of Design and Merchandising, was awarded third place.